Management Team

Morris Panner

Geoffrey Crawshaw

Responsible for driving OpenAir's development initiatives, Geoff oversees a large team of engineers and has been involved with every aspect of OpenAir's development from day one. After being among the first in the industry to embrace the virtues of using a single code base for development, Geoff's focus has moved to distilling the power of an enterprise-level application into an easily usable, on-demand package.

Originally from South Africa, Geoff learned to program while attending Milton Academy in Massachusetts and Rice University in Houston. After serving four years in the U.S. Army, 82nd Airborne Division, Geoff co-founded Pelican Environmental Corporation. Geoff then returned to software development, co-founding another firm focused on developing 1.0 versions for other software companies. In 1999, he co-founded OpenAir.

Tom Brennan

As CFO, Tom oversees all of OpenAir's financial, regulatory and statutory responsibilities. In this role since OpenAir's founding in 1999, Tom has sailed through uncharted waters in creating a scalable, sustainable and profitable recurring revenue model for an on-demand software company-a rare achievement today, and a rarer one still in 1999. Tom has led OpenAir through three rounds of financing and has grown the company from a four person startup to a multi-million dollar enterprise.

Before co-founding OpenAir, Tom was Vice President, Strategic Alliances at Prodigy Communications Corp., where he was instrumental in launching the company's first standalone Internet access service. He was also an important participant in the company's initial public offering in February 1999. Prior to joining Prodigy, Tom worked in financial and strategic roles-both domestically and internationally-in the telecommunications industry. Tom has also worked as an investment banker in the telecommunications space, and is a published author with works appearing in several industry periodicals.

Tom received his BA from Holy Cross, and an MBA from Duke (Fuqua).

Ed Marshall

Ed has served in a variety of functions at OpenAir, including Business Development, Product Management, Professional Services, and Sales Operations. Consequently, Ed has been involved with and continues to touch nearly every part of OpenAir's business. In his current role leading the Sales and Marketing teams, Ed has helped grow OpenAir's revenue by more than 50% year-over-year for the past 4 years. Ed is one of OpenAir's foremost product experts, and is leading the current drive to develop and implement the next-generation user-experience of the OpenAir solution.

Before joining OpenAir, Ed worked as a management consultant at Bain & Company and at Liberty Mutual. Prior to Bain, Ed was an engineer at General Electric with responsibilities in the area of Product Design, Manufacturing, and Marketing.

Ed received a ScB from Brown, an MS from Rensselaer Polytechnic Institute and an MBA from Penn (Wharton).

Brian Martin

Brian is charged with leading OpenAir's marketing, client management and customer support activities. Upon joining OpenAir in early 2006 as OpenAir's Director of Marketing, Brian discovered that a more robust support and client management operation was the key to driving OpenAir's revenue goals by improving customer retention. Creating these departments from scratch, Brian has spearheaded OpenAir's user summits, increased focus on support and Customer Success Associate program for recent college graduates.

Before joining OpenAir, Brian served as a consultant at Bain & Company, advising Fortune 500 firms on a range of strategic initiatives. Prior to Bain, Brian worked at American Express, AOL and AT&T's Financial Leadership Program.

Brian received a BS from the University of Virginia and an MBA from Northwestern (Kellogg), both with Distinction and Beta Gamma Sigma.