Management Team


Morris Panner

Since 2001, Morris Panner has been CEO of OpenAir, the leader in Professional Services Automation (PSA) solutions.

Under his leadership, OpenAir has been named one of the Fastest Growing Private Companies in New England, a Deloitte & Touche Fast 500 Company, a winner in the 2008 Software and Information Industry Association CODiE award competition for Best Business Software Solution, and a Top 25 Global Service Provider by ASP News.

Before joining OpenAir, Morris was an attorney for the U.S. Department of Justice in Washington, D.C. and spent a year fighting narco-terrorism at the U.S. Embassy in Bogotá, Columbia. Prior to his work with the U.S. Government, Morris was a Federal Prosecutor in New York City, an attorney at Wachtell Lipton, and a banker at Lazard.


Ed Marshall

Senior Vice President of Product Strategy
With more than 20 years of experience in engineering project management and consulting, Ed has spent more than 10 years focused on building optimal solutions for project based organizations.

Ed has served in a variety of functions at OpenAir, including business development, product management, and professional services. Ed has been involved with, and continues to touch, nearly every part of OpenAir's business. In his current role as Senior Vice President of Product Strategy, Ed is responsible for driving the strategy that takes OpenAir into the next decade, with deep penetration into new markets and an improved user experience.

Before joining OpenAir, Ed worked as a management consultant at Bain & Company and at Liberty Mutual. Prior to Bain, Ed was an engineer at General Electric with responsibilities in the area of Product Design, Manufacturing, and Marketing.


Jeff Honeycomb

Senior Vice President of Worldwide Distribution
With more than 25 years of IT-related leadership experience, Jeff brings to OpenAir a wealth of experience stimulating business growth, handling aggressive corporate and client leadership roles, and solidifying profitable C-level relationships at companies in finance, technology, manufacturing, healthcare, communications, insurance, and more. As Senior Vice President of Worldwide Distribution, Jeff is charged with driving OpenAir's overall sales and marketing vision.

Prior to joining OpenAir, Jeff was President of Magic Solutions, a division of McAfee, providing leading edge Service Management solutions to the Small and Medium marketplace. Previously, he was President and COO of RightNow Technologies, a global on-demand CRM company, which has been a leader in the move to SaaS solutions.

Jeff received a BS/BA from the University of Southern Maine.


Larry Goldberg

Vice President of Professional Services
Larry leads the Professional Services and Support Organizations at OpenAir. Since joining OpenAir in 2005, he has grown the Professional Services team from 3 consultants to more than 25, serving hundreds of customers in dozens of countries. With his expanded team, Larry is responsible for ensuring the delivery of world-class service levels to OpenAir customers.

Larry has spent over two decades in professional services and management consulting. Prior to joining OpenAir, Larry held leadership positions at several technology companies, including Kana, Cambridge Technology Group and several startups, and served as a management consultant at Bain & Company.

Kelly Paszamant

Director of Marketing
With more than 12 years of experience in marketing and communications, Kelly leads the OpenAir marketing team in strategic and tactical implementation of OpenAir's marketing initiatives including communications, analyst relations, sales lead generation, events, and the OpenAir Web site.

Prior to joining OpenAir, Kelly held marketing leadership positions at technology companies including SunGard Data Systems, Biogen Idec, and Excelergy Corporation.