Press Release

For Immediate Release:

OpenAir Introduces Professional Services Automation for AppExchange at Dreamforce '05

Comprehensive on-demand automation solution for services firms and consulting organizations available via AppExchange,'s new on-demand application sharing service

San Francisco, Calif.—Sept. 12, 2005—OpenAir and (NYSE:CRM), the global leader in on-demand customer relationship management (CRM), today announced the availability of OpenAir Professional Services Automation (PSA) for AppExchange. Built on's Appforce on-demand platform, OpenAir PSA for AppExchange is available immediately for preview in the AppExchange, and will be generally available at the same time as the Salesforce Winter '06 release.

With 17,000 subscribers, OpenAir is an online accounting and billing application that allows organizations to gain controls and insight on their financial best practices. Users such as consulting firms, software vendors and other internal consulting organizations use OpenAir to improve employee utilization, capture more billable hours and streamline project management.

OpenAir PSA for AppExchange further extends the ability of joint and OpenAir customers to run their services business with an integrated solution. OpenAir PSA for AppExchange is one of 70 launch applications that are available through AppExchange,'s new on-demand application sharing service.

With AppExchange, customers now have access to new applications that bring the benefits of to their entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add new apps to their existing Salesforce deployments, extending their success and making the full power and creativity of the customer and partner community available with just a click.

"OpenAir PSA has been the core business application that drives our services team's business success," Karl Waldman, VP of Global Services at OATSystems. "Joining OpenAir PSA with is a huge win for us. We gain the business-process expertise we need for our services team and couple that with the advanced-CRM capabilities that are driving our company's revenue engine forward."

"OpenAir's PSA for AppExchange is a great example of how Appforce is able to bring together powerful on-demand applications and deliver them pre-integrated to the customer," said Adam Gross, Director of Product Marketing, "With AppExchange, companies no longer have to spend their time and energies integrating their favorite applications. OpenAir PSA for AppExchange demonstrates the breadth and depth of the Appforce platform to help foster the world's leading on-demand partner application ecosystem" OpenAir provides comprehensive automation solutions for services teams and consulting firms around the world. More than 200 companies and 17,000 subscribers use OpenAir PSA to manage complex projects, deployments and consulting engagements. OpenAir ensures that the right team members are always on the right projects and that billing and revenue recognition is more rapid and accurate.

"Appforce gave OpenAir the perfect platform to extend and enhance our PSA functionality," Morris Panner, CEO of OpenAir, said. "We decided to port our leading PSA application to AppExchange because of the ease of development and rapid time to market. This is an ideal partnership for any business process software provider."

AppExchange is the world's first on-demand application sharing service. Launched at Dreamforce '05, AppExchange features dozens of pre-built applications created by customers and partners. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any account. AppExchange can be found at

Appforce is a complete on-demand platform that includes Appforce Builder, Appforce DB, Appforce API and the Appforce OS for development & deployment of multiple on-demand applications. Appforce provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM.

About OpenAir
OpenAir is the Web-native professional services automation solution that helps independent software vendors, marketing services companies, consulting firms, and internal corporate service organizations increase top-line growth, improve operations and enhance financial controls. OpenAir customers increase profits by capturing additional billable hours, increasing employee utilization, streamlining project management, accelerating revenue, enhancing collaboration, improving revenue recognition and project accounting, and sharing knowledge and best practices throughout the organization. OpenAir has helped leading services organizations across six continents increase profits through the subscription-based OpenAir® Complete solution. For additional information, visit

About is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce family of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on demand. Appforce,'s on-demand platform, allows customers to customize and integrate the Salesforce family to meet their unique business needs, and build whole new powerful applications quickly and easily. Appforce applications are available via AppExchange,'s on-demand application sharing service. Customers can also take advantage of's world-class training, support, consulting and best practices offerings.

As of July 31, 2005, manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase services should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and Appforce and AppExchange are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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