OpenAir VP to discuss avoiding channel conflict in SIIA Webcast
Boston, MA (October 17, 2006)OpenAir VP of Sales and Marketing Ed
Marshall will be a panelist in tomorrow's SIIA webcast, discussing
how to manage channel conflict in the Software-as-a-Service
environment. Marshall brings broad experience running sales,
services and business development groups to the table, discussing
partner selection and partner program success.
"Finding partners whose values mesh with OpenAir can unlock great
value for our customersand the dynamic of partner relationships
for on-demand vendors is different than traditional channel
programs," said Marshall. "We have some fantastic partners who
have leveraged the new on-demand marketplace to provide higher-value
offerings to our joint customers."
Marshall will be joining executives from ClickCommerce, Intacct and
DynaSales for the webcast, which will take place on October 18, 2006
from 12:30PM - 2:00PM EST / 9:30AM-11AM PST.
The Software & Information Industry Association is the principal
trade association for the software and digital content industry.
SIIA provides global services in government relations, business
development, corporate education and intellectual property
protection to the leading companies that are setting the pace for
the digital age.
OpenAir Professional Services Automation (PSA) software enables
professional services firms to gain controls and insight on their
financial best practices. OpenAir empowers executives to track
projects, teams, and billable hours for improving employee
utilization and to streamline project management. OpenAir Consulting
provides both expert deployment advice on the OpenAir product as well
as Services Best Practices Consulting as part of the OpenAir
Optimize(TM) Services Program. Relying on a team of former Bain,
Cambridge Technology Partners and Mercer consultants, OpenAir has
developed comprehensive programs for both the Software-as-a-Service
(SaaS) deployment paradigm as well as for the services vertical
industries. OpenAir has helped leading services organizations across
six continents increase profits through the subscription-based
solution. For additional
information, visit www.openair.com .