Press Release

For Immediate Release:

OpenAir achieves's
"sforce Ready" designation

Integration with on-demand CRM helps companies effectively manage company resources, optimize client service

Boston, MA, October 18, 2004 — OpenAir, the leading hosted professional services automation (PSA) software provider, announced that OpenAir Complete has achieved's "sforce Ready" designation for its integration with's award-winning CRM service. Already in place at several leading OpenAir customers, this integration leverages the sforce on-demand platform to provide OpenAir users with seamless, one-click access to Real-time account, lead, opportunity and forecast information originating in can be used to gain insight into estimated project profitability and improve resource scheduling.

"We rely on the tight integration between and OpenAir to help us win more customers and better manage our business," said Lee Dalope, Associate at athenahealth (, the leading provider of comprehensive practice management application platforms and revenue cycle management services to medical groups. "After implementing OpenAir and integrating it with, we increased the billability of client related hours from 80% to 97%. The systems gave our service managers the access to the pricing and forecasting data they needed to boost our billable utilization."

"The prospect and sales data that we enter in—deals, contacts, and much more—flows seamlessly into OpenAir. The integration between OpenAir and is extremely easy to implement and maintain. It was much better than any other options available to us," said Dalope.

"We are proud to have attained the "sforce Ready" designation," said OpenAir CEO Morris Panner. "When sales professionals, project managers and resource managers view a unified set of data, they can price projects more accurately, increase profit margins, keep employees working on billable projects and serve customers more quickly. Combining OpenAir and provides an enterprise-wide solution for project- and service-based organizations."

About OpenAir
OpenAir is the Web-native professional services automation solution that helps independent software vendors, marketing services companies, consulting firms, and internal corporate service organizations increase top-line growth, improve operations and enhance financial controls. OpenAir customers increase profits by capturing additional billable hours, increasing employee utilization, streamlining project management, accelerating revenue, enhancing collaboration, improving revenue recognition and project accounting, and sharing knowledge and best practices throughout the organization. OpenAir has helped over 700 companies across six continents increase profits through the subscription-based OpenAir® Complete solution. For additional information, visit

Contact : Randy Foster : OpenAir : 617-351-0284 :