Press Release

For Immediate Release:

OpenAir CEO to Lead Inaugural Software & Information Industry Association CEO Roundtable

Software-as-a-Service delivery model focus of session

Boston, Mass.—October 20, 2005—OpenAir, the leading on-demand professional services automation application with 18,000 subscribers, announced that OpenAir CEO Morris Panner will lead the inaugural Software & Information Industry Association (SIIA) CEO Roundtable today in New York City.

Meeting under the auspices of the SIIA, the CEO Roundtable is designed to foster peer-based knowledge sharing and member-to-member networking within the vibrant software community. The inaugural session will focus on the challenges and opportunities of the Software-as-a-Service "SaaS" delivery model.

"We are honored to have been chosen to lead this very important event," Morris Panner, CEO, OpenAir said. "OpenAir is an industry leader in the Software-as-a-Service space and a strong believer in the delivery model. We are pleased to work with our peers to strengthen this growing area of the industry."

"OpenAir is exactly the type of pioneering SaaS company that we seek to drive new initiatives such as the CEO Roundtable," Somak Chattopadhyay, Director, Software Division, SIIA said. "We look forward to holding these sessions on a quarterly basis and incorporating the companies and the issues which are driving our industry today."

About OpenAir
OpenAir is the Web-native professional services automation solution that helps independent software vendors, marketing services companies, consulting firms, and internal corporate service organizations increase top-line growth, improve operations and enhance financial controls. OpenAir customers increase profits by capturing additional billable hours, increasing employee utilization, streamlining project management, accelerating revenue, enhancing collaboration, improving revenue recognition and project accounting, and sharing knowledge and best practices throughout the organization. OpenAir has helped leading services organizations across six continents increase profits through the subscription-based OpenAir® Complete solution. For additional information, visit

About SIIA
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software companies. For further information, visit

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Media Contacts
Ed Marshall: OpenAir : 617-351-0266:
Victor Cruz : : 508-785-1590 :
Somak Chattopadhyay : Director, Software Division, SIIA :